Branding, Collateral, Logo Design

What We Did__

The inspiration for SORBA was taken directly from the concepts at hand. Not only outdoor, off-road bicycling, but of a proud Chattanoogan heritage. Ultimately inspired by national park signs you’d find along a trail, we pushed the logo less into a super-sporty Ironman / red bull-esque direction and and further “into the woods”... afterall, that’s what happens when you go off-roading. To represent Chattanooga, we included our unmistakable Lookout Mountain silhouette.